Cover-Pools Case Study
Cover-Pools, a leader in the automatic pool cover system industry, was looking for a way to establish and strengthen relationships with pool builders and retailers. Freestyle Marketing Group was asked to help increase awareness of the benefits of Cover-Pools automatic pool cover systems with pool owners — the customers of Cover-Pools target audience of dealers and distributors.
STRATEGY AND EXECUTION
Freestyle developed and produced a short sales video to pool builders so they can show pool owners the benefits of automatic pool covers when pitching their services. The video could either be downloaded directly, embedded or accessed online. To promote the new sales tool, we created a comprehensive 3-month online media campaign using targeted mailing lists. This included custom eblasts and display ads in industry e-newsletters that linked to a custom landing page on the Cover-Pools website. The custom eblast went to more than 8,000 pool builders and retailers.
Pool Cover Benefits Video
Customer Testimonial Video
Results with 4 days of campaign launch
Industrial Supply Company’s safety awareness campaign promoted them as a company that understands and cares about their customers while reaffirming their brand image as safety equipment and training experts.
29%
Email Open Rate
6%
Display Ad Click-through Rate
533
Landing Page Unique Visits
23%
Conversion Rate
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