Iron Fuel Case Study

How Iron Fuel Program fueled savings for its customers amid trucking industry challenges.

In 2023, The Iron Fuel Program faced challenges impacting the transportation and logistics industry, including a nationwide decline in freight demand and persistently rising diesel fuel prices. These factors put a big strain on driver budgets and operational efficiency. To overcome these challenges, our strategy was to focus on strengthening customer communications through email marketing.

STRATEGY AND EXECUTION

We focused on delivering consistent, tailored messaging to Iron Fuel’s target audience. Email campaigns emphasized the cost-saving benefits of the Iron Fuel Card, combining compelling content with targeted promotions. With this approach, we were able to increase awareness and engagement with the target audience. The outcome resulted in a year-over-year increase in email click-through rates and an increase in the number of Fuel Card sign-ups.

Tactics Used

Email Marketing
Custom Landing Pages
Drip Campaign

Eblasts

professional email campaign samples in increase sales leads and form submissions

Landing Page

Results (2024 vs. 2023)

↑29%

Click-Through Rate

↑15.3%

Email Subscribers

↑55%

Fuel Card Sign-ups

↑23%

Website Referral Traffic

Key Takeaways

Through strategic communication and data-driven marketing, the Iron Fuel Program successfully expanded its reach and engagement despite industry-wide challenges. These results highlight the effectiveness of targeted digital marketing in driving customer engagement and business growth.

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