Cover-Pools Incorporated
Cover-Pools, a part of Fluidra (the world’s leading supplier of pool products), faced the challenge of engaging both dealers and homeowners to grow their business. They needed a strategy to increase dealer engagement while simultaneously building end-user demand for their premium safety covers.
We addressed this by executing a targeted campaign that spoke directly to each audience. For dealers, we developed trade advertising, redesigned their website, and created training resources to support sales. For homeowners, we produced promotional videos and direct mail highlighting the safety benefits of their products.
This comprehensive approach strengthened Cover-Pools’ position across the entire sales funnel, successfully driving both dealer recommendations and homeowner purchases.
Advertising Campaign
Quad-Core Direct Mail
Web Site Development
Video Development
Customer Testimonial
Pool Builder Testimonial
Corporate Video for Builders and Distributors
Jandy Pool Systems
A provider of premium pool and spa equipment, Jandy offers a range of innovative products that deliver superior performance, energy efficiency, and seamless pool control that contribute to the ultimate swimming experience.
We developed an app and a style guide for one of their products, AquaLink, a cutting-edge pool automation system that allows seamless control of pool and spa features from anywhere via a smartphone, tablet, or web-connected device
AquaLink Product Selector App
Aqualink App Online Simulation
iAqualink Style Guide
Polaris
Polaris is a trusted leader in automatic pool cleaners and accessories. Their advanced products, including pressure-side, suction, and robotic cleaners, deliver reliable and efficient cleaning for a sparkling pool experience.
We developed a print advertising campaign for the popular Polaris 3900 Sport, the most powerful pressure cleaner in its class, delivering unmatched vacuum power and legendary performance.
Product Focus Print Campaign
Fluidra
Fluidra is a global leader in the pool and wellness industry, offering innovative solutions and trusted brands. Their cutting-edge products and technologies serve both residential and commercial needs, ensuring exceptional quality and performance.
We created videos to clearly demonstrate the benefits of some of their special products, including the Caretaker In-Floor Cleaning System and Sheer Water Features.
Product Focus Print Campaign
Caretaker In-Floor Cleaning System
Sheer Water Features
