Our Team

Freestyle Marketing Group is a minority- and woman-owned agency with 25 years of experience turning insights into impactful campaigns. We believe great marketing happens when our expertise meets your deep knowledge of your products, services, and customers.

Great campaigns aren’t built in silos. That’s why we start by listening—to your goals, your customers, and the nuances of your industry. From there, we combine our strategic and creative skills with your insights to develop campaigns that resonate with your target audience.

Meet the Executive Team who leads the Freestyle Marketing crew

Erni Hernandez Armstrong | Principal & Founder

From writing copy to serving as Chief Financial Officer, Erni has navigated the diverse landscape of the advertising industry. After more than 17 years in the business, she finally struck out on her own, fulfilling a lifelong dream of successfully running her own business. She built her perfect vision when Freestyle Marketing Group opened its doors in 2000. Today, in her role as President and CEO, she manages the executive team and leads the agency’s Account Planning efforts.

Her agency experience began with Williams & Rockwood, a full-service advertising agency. After serving as Vice President and Chief Financial Officer for several years, she discovered the magic of the Internet. She was so convinced of the brand-building potential of this new medium that, in 1996, she persuaded the agency principals to let her head the Interactive Division, while continuing to serve as CFO. The new division soon began providing services for some of the agency’s largest clients.

Her background also includes several years in senior marketing positions with high tech companies, including stints as Vice President of Marketing for Axiom Technologies and Director of National Sales and Marketing for Park City Group.

Erni holds a Business degree from Utah State University. She served on the Board of Trustees of the Economic Development Corporation of Utah. She is also the past Chairman of the Board of Prevent Child Abuse Utah and the current Chairman of the Board of Philippines Humanitarian. In addition, she has been recognized by the Asian Chamber of Commerce as an Outstanding Business Owner and honored by Utah Business Magazine as one of 30 Women to Watch.

Jason Harrison | Creative Director

Jason is a seasoned professional with a wealth of experience in information design and a proven track record of spearheading award-winning advertising campaigns. With a history of working as a design and creative lead for successful agencies such as Williams and Rockwood, Dahlin Smith White, and HAVAS, Jason brings a depth of insight and expertise to every project he undertakes.

As the visionary architect behind Freestyle’s portfolio of notable work, Jason offers strategic leadership and high-level conceptualization to our creative team. His grasp of business dynamics, marketing trends, and branding principles serves as the foundation for shaping our overarching creative strategies that empower our clients’ marketing efforts with impactful messaging that consistently delivers.

Jason’s expertise lies in his experience collaborating with a diverse group of clients, including industry leaders such as Intel, Red Lobster, Zions Bank, Knight-Swift Transportation, and University of Utah Health, among others. This versatile background has honed his ability to strike the delicate balance between fostering innovation and meeting client objectives seamlessly.

Jason holds a Bachelor’s degree in Graphic Design from Brigham Young University. He was born and raised in Colorado, but Utah has been home for the majority of his adult life.

Shawna Gunther | Account Director

With over 14 years of experience in the advertising industry, Shawna currently leads the Account Management team at Freestyle Marketing as Account Director. She developed her account management and strategic planning abilities in senior roles within the agency before taking on her present position. Her knack for building strong client relationships has been key to the agency’s continued growth and success.

In her role, she serves as an important liaison between Account Team, Creative Team, production partners, and clients. We can always count on Shawna to approach everything with her usual calm and optimistic demeanor. She motivates our Account Management Team to develop and implement marketing strategies designed to achieve each client’s unique goals. She collaborates with our Creative Team , applying her understanding of consumer behavior, to help develop campaigns that engage audiences and deliver meaningful results.

Shawna grew up in California but made her way to Utah to study at the University of Utah, where she earned a degree in Mass Communications with a focus on Public Relations. She later earned certifications in Google Ads Search, Google Analytics, and HubSpot Email Marketing after completing the University’s Digital Marketing Science program. She uses these tools extensively to improve and strengthen the marketing strategies she helps develop.

Away from the office, Shawna is all about family and sports. She and her husband—a former captain of the University of Utah football team—stay busy cheering on their two kids, who are just as passionate about athletics as their parents.