Building strong relationships starts with the strongest pool cover in the industry

Cover-Pools, a leader in the automatic pool cover system industry, was looking for a way to establish and strengthen relationships with pool builders and retailers. Freestyle Marketing Group was asked to help increase awareness of the benefits of Cover-Pools automatic pool cover systems with pool owners — the customers of Cover-Pools target audience of dealers and distributors.

TACTICS USED

Custom eBlast
Rotating masthead display ads in 6 industry e-newsletters
Custom landing page

Freestyle developed and produced a short sales video to pool builders so they can show pool owners the benefits of automatic pool covers when pitching their services. The video could either be downloaded directly, embedded or accessed online. To promote the new sales tool, we created a comprehensive 3-month online media campaign using targeted mailing lists. This included custom eblasts and display ads in industry e-newsletters that linked to a custom landing page on the Cover-Pools website. The custom eblast went to more than 8,000 pool builders and retailers.

:60 Benefits Video

Customer Testimonial Video

RESULTS

(Within 4 weeks of campaign launch)

29%

eBlast open rate

6.09%

click-throughs from
display ads

533

unique landing
page visits

23%

conversion