Advocating the preservation and sustainability of Alta’s delicate ecosystem
friends of alta logo
Friends of Alta (FOA), a nonprofit land trust with a goal to protect the environment of the Alta region, approached Freestyle Marketing Group to develop a powerful and unique brand strategy for its organization. With many nonprofits also focused on preserving wildlife areas, such as Save our Canyons, FOA needed to communicate to its target audience it's unique expertise and leadership in the preservation of land and protection of the watershed in Albion Basin and the Town of Alta.


Account planning findings were used to define positioning and develop a strategy for FOA to communicate with its base and reach new potential donors. Armed with this information, a new style guide and new website were designed; and a direct mail campaign and media outreach strategy were developed.

Freestyle used the account planning techniques of discovery, analysis, and development to create a unique brand for Friends of Alta. We conducted an independent survey and examined primary and secondary research, including competitive data, and then shaped our findings into in-depth insights.
Home page and 2nd level page
friends of alta web site
friends of alta web site
Home Page Sliders
Style Guide


(Within 6 months campaign launch)


increase in website traffic


increase in page views

  • Feature interview on ABC4 Utah
  • Editorial in Salt Lake Tribune
  • Various coverage from local media
  • Numerous press release pickups from online and printed publications