Nothing brings friends together like firing off a few rounds
park city gun club logo
Park City Gun Club, a luxury indoor shooting range located in a world-renowned ski resort town, asked Freestyle Marketing Group to create a campaign to entice locals and Park City visitors to go target shooting because it is as much fun and exhilarating as hitting the slopes.


  • Print Ads
  • Eblasts
  • Trackable Landing Pages
Freestyle developed a sales promotion campaign around a 33% off special for a group of 4 guests to use the facilities at Park City Gun Club. This campaign ran during the December peak period. Media used for the campaign included targeted email promotions and print ads in the Winter Visitor’s Guide and local newspaper. Both directed users to custom landing pages with a coupon that could be printed or shown on the customer’s mobile device.
Eblast and Trackable Landing Page
park city gun club case study
Print Ad


(Within 4 weeks of campaign launch)


email open rate


email click-through rate


increase in website visits


increase in time users spent on the site


visits to landing pages


coupons used